The Influence of Advertising

The Influence of Advertising

         

              Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Commonly used advertising techniques such as information, status, peer approval, physical attraction to others, hero endorsement, entertainment, independence, unfinished comparison.

                 I want to share my experiences about my desire to buy a product. The product is Smartphone. When my phone was broken and I couldn't find out any information quikly, I felt it was very difficult. I had to fend for my self to get actual information. So, immediately thought that I had to immediately buy a handphone. I count the number of my saving, because its still not enough so I borrow my parents's money to be able to buy a handphone. Then, I searched the smartphone that have the features I want. My parents told me to buy smarphone and have a quality that can be said to be durable and branded. So, can used up to 4 years and if I wanted to replace it with a new one using my own money when I has finished collage.

                 

                I searching for information on the various brands of smartphone and I found a lot of brosure, advertising that advertise smartphone that has advanced features . I read and compare multiple smartphone that I want. I compare Samsung Galaxy E5, Samsung Galaxy J5, Samsung Galaxy J7.  Samsung Galaxy E5 and Samsung Galaxy J5 have the same features but Galaxy E5 is more lower that Galaxy J5. J5 have a 5 MP front camera with flash, O.S. Android lollipop v.51, 13 MP back camera, 8 GB memory internal, 128 GB Micro SD, batteray Li-Ion 2600 mAh while Samsung E5 have a 16 GB memory internal, 8 MP back camera, 5 MP front camera without flash, O.S Android kitkat 44.4, 64 GB Micro SD , batteray Li-Ion 2400 mAh. So, if Galaxy J5 compared Galaxy E5. Galaxy J5 is superior than Galaxy E5. Next, I compare Galaxy J5 and Galaxy J7. If Galaxy  J5 compared Galaxy J7 . Galaxy J7 is superior than Galaxy J5 . The size of Galaxy J7 is 5,5 inch (-69,6% screen to body ratio), body dimensions 152,2 x 78,7 x 7,5 mm (5,99 x 3,10 x 0,30 in) , weight 171 gr, chipset machine Qualcomm Snapdragon 615 Exynos 7580, CPU Quad-core 1,4 GHz Cortex-A53 Octa-core 1,5 GHz, GPU Adreno 405 Mali- T720MP2 .

                     My Reflection, Before determining the products to purchase. We should searching for information about the product, can be through advertising of such product or we browsing internet. By advertising and browsing we become to know the advantages of the product before we buy the product. After I searching for information about Samsung Galaxy E5, Galaxy J5, Galaxy J7 and compare the difference. So, I choose to buy Samsung Galaxy J7 with several advantages compared E5 and J5.